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Fabolous is the new face of Rocawear‘s BLAK CAMPAIGN. It  gives fans a throwback feel of the culture, utilizing a 90s cultural mix of Hip-Hop, Grunge and Punk sensibilities.

It’s important for me to align myself with a brand that speaks to my direction and focus,” Fabolous said of his endorsement. “The Rocawear BLAK collection consists of pieces that compliment my style and the overall brand ethos speaks to what I represent.”

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